The Bizarrely Effective Way Placebos Change Our Bodies

It’s not just mind over matter.

People who claim to have been cured or aided by unconventional approaches often owe their success to what’s known as the placebo effect, a remarkable phenomenon in which a fake treatment—an inactive substance such as distilled water, sugar, or a saline solution—can sometimes improve a patient’s condition simply because the person expects or believes that it will be helpful…

read the full article @ tonic.vice.com »

 

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